Welcome to MITA

Malaysian Inbound Tourism Association (MITA) is a non profit membership association dedicated to building responsible travel to  and within Malaysia.

MITA  which membership comprises of the various tourism companies  in Malaysia, works closely with the government on matters relating to tourism development and promotion. Acting as a national body and representing the key industry stakeholders from the private sector, the Council plays a significant and meaningful role in supporting Malaysia’s tourism objectives.

MITA on its part organises projects and events including seminars and conferences to enhance the growth of the industry and in particular to promote domestic tourism.

Objectives
To take an active interest in the promotion of tourism to Malaysia;
To disseminate information on the development and activities of tourism related organizations in the country;
To provide feedback on matters relating to tourism to the government and to other public sector organizations;
To establish and maintain linkages with various national and international tourism bodies;
To encourage cooperation in tourism so as to create an awareness and an interest in the tourism industry;
To work closely with other tourism related organizations, and
To assist government agencies in the development of a national tourism master plan.
Functions
MITA  was established under the Societies Act in July 1986 and comprises various associations related
to the travel trade industry in the country. Among its functions include :
Acting as an advisory body on matters relating to the tourism industry;
Ensuring that there is no unfair competition among the travel trade and that business conducted by the industry conforms to accepted ethical standards.
Assisting and taking an active interest in the promotion of tourism programmes within the country and overseas;
Ensuring a high standard of service for tourists visiting Malaysia and to undertake public relations program to enhance the image of the industry, and
Cooperating with and assisting the government in conducting tourism research and training courses.